Redesigning your website or mobile app is a big decision. But, it’s an important one that can have a lot of benefits for your business. In today’s digital age, it’s more important than ever to keep up with the times and make sure your website or app looks modern and sleek. A redesign can help increase traffic, conversions, and sales.
It’s no secret that website and app design is constantly evolving. A recent study by Google showed that nearly half of all users will leave a website that takes more than three seconds to load. Additionally, research has shown that most users prefer sleek, modern designs with easy-to-use interfaces. If your website or app doesn’t meet these standards, it’s time for a redesign!
Here are just a few reasons why you should consider redesigning your website or mobile app:
1. First Impressions Matter
Your website or mobile app is often the first point of contact between your brand and potential customers. That means that first impressions matter—a lot.
If your website or app looks dated, it could give visitors the impression that your business is stuck in the past and not keeping up with the times. On the other hand, a modern, sleek design will convey that you’re a forward-thinking business that’s on the cutting edge.
First impressions count, so don’t let an outdated design give potential customers the wrong idea about your brand.
2. Stand Out from the Competition
In today’s competitive marketplace, it’s more important than ever to make sure that your brand stands out from the crowd. One of the best ways to do that is through innovative design.
If all of your competitors have stale, dated websites or apps, you can use a redesign to help your business stand out from the pack. A well-designed website or app will set you apart and help you attract attention—both from potential customers and from industry influencers.
3. Keep Up with Technology
The world of technology is constantly changing, and what was cutting-edge yesterday might be old news today. In order to keep up with the competition, it’s important to make sure that your website or app is using the latest and greatest technologies.
A redesign is often necessary in order to incorporate new features or keep up with changes in how people use and interact with websites and apps. By staying ahead of the curve, you can ensure that your business doesn’t get left behind by advances in technology.
4. Improve Functionality and User Experience
Over time, websites and apps can become bogged down by unnecessary features and outdated coding. Redesigning your site or app gives you an opportunity to streamline both its look and its functionality.
By trimming away excess fat and improving the user experience, you can ensure that visitors have a positive experience when they use your site or app—and they’ll be more likely to come back in the future as a result.
5. Increase Conversion Rates
One of the ultimate goals of having a website or mobile app is to increase conversions—that is, to turn visitors into paying customers (or leads). But if your site or app isn’t properly designed, those conversion rates will suffer as a result.
Redesigning your site with conversion optimization in mind can help increase sales, leads, and other desired actions by making it easier for visitors to take those steps. If you’re not happy with your current conversion rates, a redesign might be just what you need in order to boost them.
6. Build Brand Awareness
Your website or mobile app is often one of the first things potential customers will see when looking for information about your products or services. As such, it’s important to make sure that your site or app reflects the positive image you want to project for your brand.
A well-designed site or app can help you build brand awareness and establish yourself as an industry leader.
7. Improved Search Engine Rankings
Finally, a well-designed website or app can also improve your search engine rankings. If your site is easy to navigate and uses keywords effectively, you’ll rank higher in search results, making it more likely that potential customers will find you.
Conclusion
As you can see, there are a lot of good reasons to consider redesigning your website or mobile app on a regular basis—especially if it’s been a while since your last refresh. By staying up-to-date with design trends and technological advances, you can ensure that your business stays ahead of the competition while also attracting new customers and increasing conversion rates.
If you want to explore more information about redesigning your website, here is another great source of information from DesignRush: Website Redesign Services: Everything You Need to Launch a Successful Redesigned Page.
And, if you are ready to get started on your next redesign, We’re here to help!
