Branding, Design, and Multimedia Solutions

A One-Stop Destination For All Your Design Needs

Our work goes beyond just branding and graphic design – We offer interactive media that will help you engage with your audience like never before. We do all this without breaking the bank!

Graphical representation of the Multimedia, Design and Branding Solutions process at DrakeTech

Why Us?

A lot of businesses struggle with multimedia and branding needs and don’t know where to start. It can be hard to create a good logo, design an effective website, or produce quality videos.

At DrakeTech, we have extensive experience in creating high-quality video animations, infographics, and other forms of media. We help create engaging content that provides your audience with a better understanding of complex topics or products through dynamic content.

Multimedia Services

Icon of the drawing board representing the Digital Illustration multimedia service at Draketech

Digital Illustration

Whether you need illustrations for a website, presentation, or just to add some visual interest to your work, we can help. With our affordable services and quick turnarounds, we make it easy to get the perfect illustration for your needs. 

SEO illustration by the multimedia team at Draketech
Drawing elements icon representing the Infographics multimedia service at Draketech

Infographics

We create Infographics that are highly visual and engaging, which makes them ideal for social media and website marketing. They are also very effective at conveying complex information in an easy-to-understand format.

Infographic about the DealPortal SaaS application by Draketech's multimedia team.
Billboard icon representing Banners multimedia service at Draketech

Banners

We specialize in creating eye-catching effective banners that get your message out there. Whether you need a new banner for an upcoming event or you're looking to revamp your current marketing strategy, we can help.

Banner about the Centrika real state project by Draketech's multimedia team.
Character icon representing Draketech's multimedia animation service.

Animations

Animation creation can be used for all sorts of projects, from creating explainer videos to developing marketing materials. There are many different types of animation, from 2D to 3D, and each has its own strengths and weaknesses. 

Clapperboard icon representing Draketech's multimedia motion graphics service

Motion Graphics

Motion graphic services are becoming increasingly popular as businesses look for more creative and engaging ways to communicate with their audiences. Motion graphics can be used to bring data and information to life, explain complex concepts in a simple way, or just add some visual interest to a presentation or website.

Emoticons icon representing Draketech's multimedia social media content graphics service

Social media Content

The perfect way to create social media content that engages your audience and gets results. Our expert team will help you create multimedia content that is creative, informative, and persuasive. With our help, you'll get the perfect mix of engaging visuals and valuable information for your followers.

Social Media Content about the Centrika real estate project of Draketech's multimedia team.

Branding Services

A brand is a set of values that people associate with a company.  It helps customers identify what they want from a business and makes it easier for them to find the right product or service. Brands can take many forms, including logos, slogans, fonts, colors, packaging, and websites. The best way to build a strong brand is by creating something unique that stands out from competitors.

The target icon represents Draketech's stage of determining its target audience in branding services

Determine your target audience

The first step is to determine who you want to reach. This will include understanding what kind of business you have, where it is located, and what its competitors look like. It may also involve understanding your customers better by talking to them directly.

Mountains with a flag icon represent Draketech's stage of establishing your mission statement in branding services

Establish your mission statement

Your mission statement should describe what you want to achieve in life. It should be short, clear, and concise. For example, “To provide excellent customer service at all times” or “To become the best brand consultant in the world.”

Diamond icon represent Draketech's stage of defining your unique values, qualities, and benefits in branding services

Define your unique values, qualities, and benefits

Your brand should reflect who you are and what makes you different from others in your industry. It should communicate your core beliefs and values, and show why people should choose you over competitors. A strong brand will always stand out in a crowded marketplace.

The color palette icon represents Draketech's stage of creating your visual assets for branded services

Create your visual assets

This step is all about creating the look and feel of your brand. It involves designing logos, icons, and templates for social media profiles and websites.

The megaphone icon represents Draketech's stage of finding its brand voice for branded services

Find your brand voice

This step involves getting to know your audience, understanding what they want from you, and then creating content that resonates with them. It requires a lot of trial and error, but it will pay off if you keep at it.

The rocket icon represents Draketech's stage of putting your branding to work in branded services

Put your branding to work

A brand is essentially what makes your business stand out from others. It’s the way people recognize you and remember you. If you want to succeed online, it’s important to establish a strong brand identity.

The frame icon represents Draketech's stage of creating a logo for branded services

Logo

A logo is the first thing people see when they visit your website, so it needs to look great. It should be simple, memorable, and convey your brand message clearly.

The color palette icon with brush represents Draketech's color selection stage for branded services

Colors​

The next step is to choose a color palette for your brand. Consider color psychology, culture and colour perception. All these play an important role in creating your brand positioning, and relevance.

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Imagery​

Just like all the other aspects related with your brand, your imagery changes constantly over time as trends and technologies evolve, people's desires and habits change, and new products and services enter the market.

It's important to establish a standard for consistency and brand image at this stage so you can maintain them later. For example, do want to adopt a visual style or do you prefer to use photography?

If you want to include illustrations, specify which kind of illustration best fits your target audience and aligns with the brand identity. For example, if you're creating an infographic for a business blog, then you might choose a 3D illustration. If you're going to be taking photographs, are you okay using pre-made stock images or would you prefer to take original photos exclusively?

It's important to specify your brand's imagery so that your team knows exactly what to expect when they're working on projects. It will act as an inspirational guide for them when they're looking for images or directions for UX/UI design.

Typography lowercase and uppercase icon A represent Draketech's typography selection stage for branded services

Typography​

The typeface used by a brand should reflect its personality and convey its message clearly. In addition to choosing a typeface, it’s important to choose a font size that matches the content of your website. Font sizes range from small (8 pixels) to large (16 pixels).

The folded paper icon represents Draketech's stage of creating visual asset marketing materials for branded services

Create Visual Assets Marketing Materials

A branding service will take care of everything from creating logos and business cards to designing websites and social media pages. They may also offer advice on how best to market your business online.

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Implement Your Brand Across All Touchpoints

A branding service will take care of all aspects of your brand from logo design, website development, social media management, email marketing, copywriting, and more. They’ll handle everything so you don’t have to worry about it.

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Branding Tips to Keep in Mind

The first thing I recommend clients think about when they want to brand their business is what kind of image they want to convey. If you don't know where you're going, any road will take you there. So start by thinking about what it is you want your brand to represent.

Gallery

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Lorem Ipsum has been the industry\'s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen

FAQ about Multimedia, Design, and Branding Solutions

What Is A 360 Branding Solution And Why Does Your Company Need It? 

Multimedia solutions that help businesses with promotion and advertising. It is a complete branding solution that helps businesses to reach their target audience through various multimedia channels. 360 branding solutions can include anything from website design and development to video production and social media marketing. In today's competitive market, it is essential for businesses to stand out from the crowd and create a strong brand identity. A 360 branding solution can help you to do just that. By using multimedia to promote your business, you can reach more people and make a bigger impact. If you are looking for a way to take your business to the next level, a 360 branding solution may be just what you need.

What is a digital multimedia design?

Multimedia design is a form of communication that combines different types of content, including text, images, audio, and video. multimedia designers use these tools to create engaging and interactive experiences that can be used for branding, marketing, education, and entertainment. multimedia design is a rapidly growing field, and there is a growing demand for designers who are skilled in both the technical and creative aspects of multimedia production. While multimedia designers come from a variety of backgrounds, most have a degree in graphic design or a related field. In addition to traditional graphic design skills, multimedia designers must also be proficient in web design, animation, video editing, and audio production. As the field of multimedia design evolves, so too do the skillset and creativity of multimedia designers.

Why is Branding Important?

Branding is a very important aspect of any business. It’s not just about the logo, it’s about everything that you do and say. When people think of your company or brand they should be able to associate certain feelings with it. If they see your logo on something then they should feel good about buying it. They should also feel comfortable knowing that the item was made by someone reputable.

What are the elements of branding?

Branding is more than just a logo or tagline. It's the entire experience that your customers have with your company, from their first interaction to continued service. A successful brand must be cohesive, consistent, and relevant to its target audience.

There are several key elements to branding, including research, strategy, design, and execution. First, you need to understand your audience and what they're looking for. Then, you need to develop a branding strategy that will help you reach your target market. This includes creating a unique selling proposition, developing key messaging, and choosing the right channels for marketing and advertising. Once you have a solid strategy in place, you can begin to design your branding elements, such as your logo, website, and social media accounts. Finally, it's important to execute your branding plan consistently across all touchpoints. By following these steps, you can create a strong branding presence that will attract new customers and build loyalty among existing ones.

Why Branding Is Important in Marketing?

Branding is one of the most important aspects of marketing. A brand is a name, term, design, symbol, or other feature that distinguishes one seller's product from those of other sellers. branding helps create initial and continued consumer interest, builds customer loyalty, and generates positive word-of-mouth advertising. Branding can also help to differentiate a company's products from its competitors' products, which is particularly important in today's increasingly competitive marketplace. In addition, branding can help a company to target specific markets, which can result in increased sales and profits. Therefore, it is clear that branding is an essential element of any successful marketing strategy.