Case Study

Partner In Publishing
Website Re-Design

Partner in Publishing recently underwent a website redesign to improve their online presence and better serve their customers. Through user research and data analysis, the team at DrakeTech was able to identify key areas of improvement for their website.

Some of the changes made to the website include a new, responsive design that adapts to any device, streamlined navigation to improve user flow and interactivity, and more detailed product pages that showcase the unique features of Partner in Publishing’s services.

Original

New Design

Attention Map Results

The Website Redesign Process:

1. We started by reviewing the existing website and developing a list of goals for the new website.

2. We then created a sitemap and wireframes to map out the structure and content for the new website.

3. After that, we designed a custom responsive theme for the website and developed the content with the help of their copywriter.

4. Finally, we launched the new website and provided the support their staff needed to get familiar with the set of new features added to the CMS. 

Original Landing

Original Service Page

New Landing

New Service Page

The Results:

The Website Redesign was a huge success, helping Partner in Publishing better connect with their target audience and increase their visibility in the EdTech industry. The new website is easy to navigate on any device, and features an engaging design that highlights the company’s expertise and impressive list of satisfied clients.

Before Redesign Attention Heat-map

After Redesign Attention Heat-map

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