Local SEO Agency in Kitchener, Waterloo, and Cambridge

If you are here, it’s because, as a business owner, you are looking for ways to improve how your website is performing on your local search engine positioning.

Image showing the SEO Marketing Agency process

Chances are you got here by typing something like “Kitchener SEO” or “SEO in Kitchener”, “SEO in Waterloo”, “SEO in Cambridge”, or “SEO Waterloo Region”, and that right there is the essence of local SEO. It’s the ability to use your geographical location to gain more local exposure with potential clients near you.

At DrakeTech, we use local search engine optimization techniques for the Kitchener, Waterloo, and Cambridge Region to help your website appear high up in search engines like Google, Yahoo! and Bing and make it easy for people searching for your products or services to find you. Local SEO is an integral part of any digital marketing strategy.

Local SEO is a branch of online marketing which focuses on optimizing websites for specific locations. It uses methods such as geo-targeting, location targeting, and local citations to improve local visibility. This type of SEO helps businesses increase their exposure and presence in the local area.

For example, suppose a company sells widgets. In that case, they might want to optimize their site so that when someone types “widget store” into a search engine, their website appears higher than their competitors who don’t have their website optimized for that particular search.

The main goal of local SEO is to get your website’s organic rankings higher in local search engines like Google Maps, Yahoo! Local, Yelp, etc. In addition, you can get reviews posted on these sites or social media platforms and add photos, videos, maps, and other data to your listing. The more information you provide, the more likely you are to rank highly.

Our team of Search Engine Marketing experts will walk you through the steps necessary to optimize your website for both direct users and search engines.

Improve your visibility in search engines with local SEO at Draketech

Improve your Visibility in Search Engines with Local SEO

If you’re spending time and money on your site, you should also be investing in your SEO efforts. DrakeTech offers SEO services that focus on getting local businesses into the top positions in Google for terms related to the local area. For example, A courier service located in Kitchener would want to rank for the keyword “courier services Kitchener” or similar queries.

We use organic search marketing to assist your business in obtaining higher Search Engine Rankings locally, generate more organic traffic, and eventually create more leads and online visibility.

At DrakeTech, we specialize in organic search marketing for Kitchener, Waterloo, and Cambridge, Ontario, Canada, but we also focus heavily on content optimization, research for competitive keywords and link building within the city itself to improve our clients’ results.

Working with Google Local Search Maps as a Business Tool

Google’s Local Search Maps are an important tool for businesses to get found online. We understand how important it is for local businesses to rank well in the maps results. Our team will help you improve your rankings in both the organic and local listings. We also provide all the tools necessary to manage your listing, including adding photos, updating information, reviewing reviews, etc.

Our team works closely with yours to ensure you have an optimized Google My Business profile. In addition, we continuously build citations around the web to help promote your business and increase its visibility with Google Maps.

We Optimize your Conversion Rate for Local Users at Draketech

We Optimize your Conversion Rate for Local Users

If you are looking to drive more traffic to your website, then it is crucial to understand what type of users are visiting your site and how to best optimize their user experience so that the added traffic will best convert into sales for your business. Conversions are the goal of any online marketing campaign. Optimizing your website to increase conversions is what sets us aside from other SEO companies.

Understanding your website helps you figure out what needs to be done to improve its visibility in search results. It provides insights into your website’s technical structure, keywords, and other important details. You can also get recommendations on how to optimize your website with relevant content.

Figuring out what needs to be done on your website will help you understand its visibility in search results. Insights into the technical structure, keywords and other important details provide valuable information that can improve how people find your site online – not only through popular engines but also brick-and-mortar locations like stores or Yellow Pages directories!

We offer conversion rate optimization services, including setting up goals and event tracking in Google Analytics. We can also provide monthly health checks and quarterly performance reports so you can track your return on investment, and making sure you’re not losing money and the strategy is aligned with your business goals.

SEO Strategies in Action

Organic SEO isn’t always easy. This is mainly because there are so many other SEO strategies out there that you can easily get distracted by using too many keywords and using too many backlinks.

Draketech’s organic search engine optimization focuses on using quality content targeted to location-related keywords, to ensure that your website ranks well in non-paid organic searches within the population near your business.

Backlinks are another important ranking factor for websites. When a website gets lots of backlinks, it’s considered more authoritative and useful. These links come from other sites that think highly of your website. Search engine optimization (SEO) experts call outbound links “link juice” because they’re valuable. But there’s another type of link that’s even more important: internal links. Internal links connect topics within a page.

For example, if you create a list of 10 reasons why you should contract courier services, you could add a link to each reason inside the list. Your readers can click through those links and read about each reason in turn.


Local SEO is a powerful tool when done correctly and should be a key part of your Digital Marketing efforts. It allows you to reach out to people who live near your place of business. A good local SEO strategy should address where people need help, what makes them tick, and why they might want your product or service. Some businesses target local customers by looking at demographic data such as age, gender, income, and home ownership.

Call us today to discuss how we can help you grow your business.